Selling Widgets
INTERNETRETAILER.COM — August 2008
— Little widgets are sprouting tiny shops and mini-affiliates across the web
By Bill Siwicki
Personalized apparel and gifts e-retailer Zazzle.com Inc. is encouraging some customers to take their custom goods and sell them somewhere else.
No, Zazzle.com hasn’t lost its marbles. It’s found a widget, a tiny application that is enabling bands creating and selling merchandise on Zazzle.com to launch a miniature version of a Zazzle.com store on their MySpace pages. (read
more)
Leftover Ad Space? Exchanges Handle the Remnants
NY TIMES — July 28, 2008
— Joe Zawadzki’s traders spend their days in front of two computer screens, feeding their systems with data and trying to perfect their trading algorithms.
But they are not analyzing stocks. They are analyzing advertising.
What they are measuring is activity on advertising exchanges, where companies bid to place their online ads on space provided by publishers. As advertising exchanges gain popularity — Yahoo, Google and Microsoft have all moved into this arena recently — Madison Avenue is borrowing tactics from Wall Street. (read
more)
Mass Technology Leadership Council announces second group
of finalists for the 2008 technology leadership awards
PRESS RELEASE — July 17, 2008
— The Mass Technology Leadership Council, Inc. announced the second group of finalists for the Council’s annual Technology Leadership Awards honoring Massachusetts companies and individuals who best exemplify leadership and excellence in business and technology. Unlike most technology awards, The Technology Leadership Awards recognize outstanding achievement in both the development and deployment of information technologies that address critical business issues. (read
more)
ExactTarget and Direct Message Lab are
partnering to integrate their products
MOCONEWS.NET — June 11, 2008 — ExactTarget, a leading provider
of on-demand email and one-to-one marketing solutions, and
Direct Message Lab, the leading platform for brands to manage
their communication and marketing in Web 2.0 and other emerging
communication channels, announced that they are partnering to
integrate their products. The integration will enable customers
of ExactTarget to reach customers through widgets, desktop
applications, social networks and other evolving channels.
Direct Message Lab customers will now have the ability to add
email and SMS to their existing implementations.(read
more)
Interview: GoTV Networks CEO
Thomas Ellsworth Dishes On All Things iPhone
PRESS RELEASE — July 8, 2008 — With Apple’s (NSDQ: AAPL) App
store launching today, we got in touch with GoTV Network’s CEO Thomas
Ellsworth today to discuss his company’s plans for the iPhone and where they
stand in Apple’s approval process. While some companies are hesitating to
develop applications that would compete with Apple’s core music and video
business on iTunes, Ellsworth tells us GoTV hasn’t encountered any problems
with Apple and is moving forward with an expected launch date coming this
summer. (read
more)
Wavexpress to Provide Internet Video Download Service for NBC’s Coverage of the Beijing Olympic Games
Free Service to Allow Media Center Users the Ability to Download Content During NBC’s Coverage of the Beijing Olympics, August 8-24, 2008
BUSINESSWIRE — June 24, 2008
— Wavexpress, a provider of broadband media technology and services, majority-owned by Wave Systems Corp. (NASDAQ: WAVX), has been selected by NBC Universal, Inc., to develop, host, and support a service for viewing NBC’s coverage of the 2008 Beijing Olympic Games in Microsoft’s Windows Vista Media Center. The announcement was made today by Perkins Miller, Senior Vice President, Digital Media, NBC Sports and Olympics, and Michael Sprague, President of Wavexpress.
(read
more)
Original Branded Content Is Center Stage for CESD Clients through GoTV Networks
FIERCEWIRELESS.COM — June 12, 2008
— GoTV Networks, the first and largest multi-platform new media network, announced today a strategic partnership with top-tier talent agency CESD, to combine the efforts of the company's production studio, GoTV Productions, and its multi-platform distribution reach with CESD's A-list talent roster to create short-form serialized brand-supported content for mobile and broadband.
(read
more)
Fire alarm fails to dampen MITX awards
BIZJOURNALS.COM — June 5, 2008
— ...During the awards ceremony, MITX recognized Amar Bose, the chairman and technical director of Framingham-based Bose Corp., as the innovation hall of fame honoree.
Cambridge companies dominated the awards, as StyleFeeder Inc. won the collaboration and social networking category; EveryZing Inc. won in the content management and search category; Dataupia Corp. won in the data management category; and Brightcove Inc. won in the video category.
(read
more)
Swisscom to Offer Zattoo's Free TV Service
IPTV NEWS — June 4, 2008
— Swisscom has agreed to offer Zattoo's free online TV service to its high speed broadband customers. Users connected to the Swiss telco's VDSL (Very High Speed Digital Subscriber Line) network will receive 20 of Zattoo's most popular TV channels in higher quality, for free. The deal is a boost for Zattoo, which sparked controversy for streaming 23 UK channels including the BBC, Channel 4 and ITV, without licensing deals. Launched in March last year, Zattoo is a Swiss startup that streams live TV content on users' PCs, for free. The company streams 190 channels in several European countries and claims to nearly 2.5m subscribers.
(read
more)
GateHouse to Offer Local Social Network Service through TownConnect
ENTERPRISENEWS.COM — June 4, 2008
— GateHouse Media New England has reached an agreement with TownConnect, an Internet company in Waltham, to launch a social networking service on all of GateHouse’s 159 Wicked Local community Web sites in Massachusetts. The new “Wicked Local People” service will allow residents of the communities served by GateHouse in this state to participate in a free, secure network to organize online communities of friends and family members, TownConnect CEO Mike Ford said. The service also allows for the creation of online forums where community groups, churches or other organizations can communicate quickly among members. Among other things, participants will be able to share photos, files and calendar listings. The collaboration with TownConnect will also allow GateHouse to offer advertisers targeted opportunities for placing online ads.
(read
more)
Tremor Lands Funding For European Push, Names CFO
ONLINE MEDIA DAILY — June 2, 2008
— Tremor Media has received an undisclosed investment from the European Founders Fund (EFF) to help fund the online video network's expansion into Europe.
Separately, the company named Mark Pinney, formerly head of business planning at AOL's Platform A, as its first chief financial officer.
(read
more)
Neighborhood America’s Enterprise Software ELAvate Wins CODiE Award for Best Social Networking Solution
NAPLES, FL — May 21, 2008
— As the best and the brightest from some of the most innovative technology companies around the world gathered in San Francisco, Neighborhood America was not only at the table – they were on center stage accepting the award for the industry’s ‘Best Social Networking Solution,’ for enterprises.
(read
more)
Microsoft's Joe Doran Joins Media6° as Founding CEO
Launches Start-Up Providing Unique Analytics and Insights for Advertisers
NEW YORK, NY — May 5, 2008
— Joe Doran, a Microsoft senior executive since
1999 and the General Manager of Advertising Strategy & Product Management for Microsoft Digital Advertising Solutions since 2004, has been named Founding Chief Executive Officer for Media6°, a New York-based start-up that provides unique analytics and insights to help advertisers capitalize on the growth of social media.
(read
more)
Pivotal Veracity 1st To Add Email Optimization For The Apple iPhone
Only Technology That Allows Marketers To Easily and Effectively Optimize Email Performance Across All Major Desktop, Web, and Mobile Platforms
PHOENIX, AZ — April 29, 2008 — Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions, announced today the addition of the Apple iPhone and BlackBerry Enterprise Server to eDesign Optimizer – the number 1 rated solution for improving the rendering, usability, and performance of email. The solution allows marketers to maximize their customers' experience and email rendering in over 100 different email clients (e.g. AOL, Sohu, Yahoo!, Outlook, Lotus Notes, etc), view settings (images on & off, preview panes, above the fold, etc), and platforms (e.g. mobile, desktop, web). RIM’s corporate solution, BlackBerry Enterprise Server, and Apple’s phenomenally popular Apple iPhone join Pivotal Veracity’s growing portfolio of mobile platforms including BlackBerry IS, Palm, Symbian, and Windows Mobile and together allow marketers to optimize their emails for over 90% of the global mobile smartphone market. (read
more)
