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Pivotal Veracity 1st To Add Email Optimization For The Apple iPhone
Only Technology That Allows Marketers To Easily and Effectively Optimize Email Performance Across All Major Desktop, Web, and Mobile Platforms
PHOENIX, AZ— April 29, 2008 — Pivotal Veracity, the industry leader in cross-platform email deliverability and optimization solutions, announced today the addition of the Apple iPhone and BlackBerry Enterprise Server to eDesign Optimizer – the number 1 rated solution for improving the rendering, usability, and performance of email. The solution allows marketers to maximize their customers' experience and email rendering in over 100 different email clients (e.g. AOL, Sohu, Yahoo!, Outlook, Lotus Notes, etc), view settings (images on & off, preview panes, above the fold, etc), and platforms (e.g. mobile, desktop, web). RIM’s corporate solution, BlackBerry Enterprise Server, and Apple’s phenomenally popular Apple iPhone join Pivotal Veracity’s growing portfolio of mobile platforms including BlackBerry IS, Palm, Symbian, and Windows Mobile and together allow marketers to optimize their emails for over 90% of the global mobile smartphone market.
While enterprise reliance on email to drive sales, customer service, and industry relations is ubiquitous – the use of a single standard by the entities that control the environment or email readers in which those emails are read is not. A beautifully designed newsletter may function and look perfect in Microsoft’s Hotmail but terribly in Microsoft’s Outlook 2007 and different yet again in Microsoft’s Windows Mobile Outlook.
Not only do different customers use different email readers but the same customer is more likely than ever to be using a variety of email readers. If you send an email to joe@yahoo.com for example, he could read it in Yahoo.com, pop it into his Lotus Notes, and/or read it on his BlackBerry Pearl.
“A company’s reputation, brand integrity, and ability to generate the desired response with email are directly impacted by their customer’s experience with that email and, that experience varies dramatically based on how that customer is reading the email, ” said Deirdre Baird, President, Pivotal Veracity. “While the marketer can not control which email reader a particular customer might use, our solution empowers the marketer with the ability to ensure a consistent, rewarding, and compelling experience whatever it might be.”
“We invest a great deal in designing and deploying compelling messages," said Continental Airlines’ Manager of Email Marketing, a client of Pivotal Veracity and Pivotal Veracity’s partner Responsys. "eDesign Optimizer is a critical component of our process, as it allows us to ensure our messages render and function properly and retain our brand integrity no matter what email-reader our customers use."
“When it comes to the impact and branding of their communications, marketers demand the very best,” said Bill Nussey, CEO of Silverpop, the only ESP named by JupiterResearch as one of the top two enterprise-oriented ESPs each of the last four years. “For deliverability and rendering optimization, we partner with Pivotal Veracity to ensure that our clients have the most leading edge and powerful solutions available in the marketplace.”
About Pivotal Veracity
Founded in 2003, Pivotal Veracity is a digital optimization company that provides clients with a comprehensive range of solutions and services for safeguarding and maximizing the deliverability, credibility, reputation and rendering of their critical email communications. Rated the top provider by analysts and industry experts, Pivotal Veracity is the leading choice for ESPs, Agencies, and the world's most discriminating brands such as American Express, Borders, Consumer Reports, Cisco, Dow Jones, IBM, Nestle, Netflix, Oracle, Progressive, SAP, and Ulta. In addition to being available directly from Pivotal Veracity, companies also access Pivotal Veracity’s services and solutions through over forty world-class partners in the USA and abroad including Acxiom Digital, Avenue A Razorfish, Digital River, Digitas, Exact Target, iContact, Ogilvy, Radica Systems, Responsys, Silverpop, Yesmail.
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